The author will explain, in a trilogy, the fundamentals that support the implementation of Digital Marketing as a dissemination tool, as a sales weapon and as a customer service channel
In this first trilogy on Digital Marketing for companies, professionals and entrepreneurs we will address the keys that support the digitization of your business, explaining the elements that support its implementation and understanding, as a tool for dissemination, generation of brand awareness and products, as a weapon for attracting and selling and finally as a customer service channel.
Basic data on Internet use
- 57.4% of the population aged six years or older in Mexico uses the Internet.
- Around 80% of the population in Spain is an Internet user.
- People surf the Internet between five and seven days a week.
- It is the most credible means of communication.
- In the UK, investment in digital media already exceeds investment in TV.
- It is the first media that generates interaction with the user.
- You can measure everything (or almost everything).
- Social networks provide a very economical sales force and brand diffusion.
- The internationalization of companies and services is within everyone's reach.
- You can start from your own office with your own knowledge.
- The costs of selling online are minimal compared to the traditional way.
- You sell 24 hours a day, seven days a week.
- You can achieve notoriety, influence and professional reputation working with your experience and knowledge.
- 93% of consumers' online shopping experience starts on search engines
- Launching an online store is simple, easy and fast (a basic one).
- Numerous new forms of collaborative economy are at your fingertips.
These basic data give us an idea of the importance of having a presence on the Internet, without forgetting that this presence must be professional, creative and multiplatform. The idea of this first trilogy is to provide readers with enough concepts and notions to understand the importance, strength and possibilities offered by the digitalization of your company. The next articles explain in a simple and pleasant way the key points of digital marketing so that any businessman, professional and entrepreneur knows how to start his own digitization, discern which supports are suitable for his business and have references of the costs to be faced, this last point of special interest so that we do not get “taken for a ride”, unfortunately so widespread.
Digital Universe
- Introduction to Digital Marketing.
- Key data on the use of the Internet and types of users.
- Digital glossary for the uninitiated.
Digital Presence
- Does your company need online presence?
- Importance of a web page.
- Creating a company blog.
- Online Store for your business.
Digital Marketing Strategy
- Objectives of your business.
- Situation analysis.
- Do you know what your digital audience is like?
- Digital competence.
Digital Tactics
- Inbound Marketing: quality content is the key.
- The Google universe.
- Search Engine Marketing – SEM.
- Search Engine Optimization – SEO.
- Display campaigns, coupons and registrations.
- Email Marketing Campaigns.
- Working with influencers.
- Who are the influencers in my industry?
Mobile Marketing
- Mobile Marketing Campaigns
- Google mobile.
- Augmented Reality.
- Geolocation.
- Whatsapp marketing.
The main conclusion is to make visible the importance of having a digital presence suitable for each type of business, provide this presence with a creativity that reflects the values of your business. Finally, digitize your thinking as an entrepreneur, lose fear and launch with a solid base and with real references.
Contact: Correo: info@exitodigital.es
Twitter: @As_Exito
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The opinions expressed are solely the responsibility of the authors and are completely independent of the editorial position and line of Forbes México
Forbes México, Andrés Sagrado Strik
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